Tuesday, November 25, 2008

Black Friday? Not if you are buying books!

From current Shelf Awareness newsletter: "Watermark Books, Wichita, Kan., is featuring "a black coupon good for Black Friday that went out with last week's e-letter," notes Sarah Bagby. "Our customers love coupons and they were successful last year. Our expectations are not widely varied from previous years. During the latter two weeks of October and all through November, three of us have gone out on the circuit, speaking to book clubs, philanthropic groups and auxiliary groups. We asked attendees how they felt about giving books as presents and whether they will give the same amount as in previous years. The answers were overwhelmingly positive. Customers seemed adamant about giving books to facilitate an authentic experience, rather than more stuff or gadgets.""

For more help with the holidays, see Sarah's Holiday Notes: booklists, an offer to pick and pack your books, online ordering, etc.

As a librarian, I enjoy getting books as gifts. But hey! I want the stuff or gadgets too, to be honest.

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