Tuesday, January 12, 2010

The Cost of Books (as Opposed to the Price)

From Shelf Awareness today:

Vivien Jennings, co-owner of Rainy Day Books, Fairway, Kan., told University News that after 35 years in the business, the lesson she "wants to share with readers is even cheap books can come at a high cost."

"The question of what do people perceive the future of the book is comes up fairly frequently at our author presentations," Jennings said. "People enjoy the convenience [of e-book technology] when they travel.... But what we are hearing from the readers is that they still prefer the reading experience with the book."

She predicted that the indie booksellers "who will still be in the book business in 2010 can't be just book people. They have to be really good business people. And they will have to be very, very connected to the community.... Business has been shifting for some time. Now, it is very much about relationships. There is a very high cost of cheap. And I think people are finally seeing it."

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