Tuesday, April 22, 2014

Reading Electronically, Too

New Harris Poll on reading out recently:
Power(ed) Readers: Americans Who Read More Electronically Read More, Period

Majority of Americans, and two-thirds of Millennials, read at least some books electronically
NEW YORK, N.Y.

April 17, 2014

As with just about every other aspect of our lives,the ways in which we can read books have undergone radical shifts over the past few years. Not long ago hardcover and paperback were the main options available to readers, but then e-readers hit the scene, followed by tablet computers. With the
additional options of reading on your computer or your phone, these days it seems as though just about the only thing standing between Americans and a good read is setting aside the time. Americans seem to be embracing their broader options, as the majority (54%)currently read e-books,
including two-thirds of Millennials (66%).

These are some of the results of The Harris Poll of 2,234 adults surveyed online between March 12 and 17,2014.

...a strong majority of Americans (84%) say they read at least one book in an average year, with over a third (36%)saying they read more than ten. On average, Americans report reading roughly 17 books per year...

(To see other recent Harris Polls, please visit the Harris Poll News Room.)

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